(From the book jacket)
"Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big-pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the innovators, the people at the peak of the cool pyramid.
Seventeen-year-old Hunter Braque is a Trend setter, on the second level of the pyramid. His job: find the newest, doolest thing for the retail market. his MO: observe, don't get involved. But from the moment he meets innovator Jen James, he can't help getting involved in a big way.
Part love story, part mystery, part stinging satire, Scott Westerfeld's spellbinding novel will make you question everything you've ever believed about how to be cool."